On a second, more ridiculous level, Adelson evidences her disgust at fans for continuing to enjoy the sport, opining that "it is preposterous that baseball is enjoying unprecedented cash flow given its tainted game." But rather than simply think you're crazy for continuing to enjoy baseball, she puts all of you loyal baseball fans on the psychiatrist's couch and enlists a couple of putatively unbiased and scientific sources to explain just how sick and deluded you really are:
"Life will go on," sports psychologist Richard Lustberg said. "We want to be entertained. People are willing to overlook this because they need the games for their own emotional needs. It's like smoking. You need the drug, so you overlook you're going to get cancer."
Got that? You're all addicts, and if you don't click off that Yankees-Royals game next June, you're all going to get cancer and die, OK? Anything else Dr. Adelson?
Several studies have shown how we become immune to shocking stories. Kirk L. Wakefield, a sports marketing specialist at Baylor, explains the research this way: "If you show people a terrible story about murder and mayhem and then ask them about something that is wrong but not as bad as murder, then that story is not so bad."If you compare that second story after telling them about Mother Teresa, then it is terrible. Steroids are in the news every week, so when the Mitchell report comes out and says these people have done it, people say, 'What do you expect?' "
There you have it. The only reason you silly people are continuing to enjoy baseball is because it's not as bad as murder and mayhem. Perhaps if you stopped watching the evening news you'd understand just how horrific the national pastime really is and become sufficiently alarmed.
Or you can just send Ms. Adelson an email explaining to her that, rather than being irrationally addicted or emotionally maniupulated, some baseball fans are intelligent and sophisticated enough to make the necessary distinctions between the sport they love and the occasional bad news that surrounds it in order to allow them to, you know, enjoy a ballgame every once in a damn while.