I have news for whoever buys the naming rights to Wrigley. You might think that because you have plunked down $100 million, the park will be called Wrigley Field at IBM Park or some other ode to capitalism you have coined. It won't be. Everybody will continue calling it Wrigley Field. Forever and ever, amen. That's the closest I'll get to sentimentality on this . . .
. . .The economists can tell you how much the Wm. Wrigley Jr. Company profits from having one of the most recognizable ballparks in America carrying its name. Naming rights to stadiums obviously wouldn't cost so much if there weren't a proven financial benefit to it. And yet, I don't hear "Wrigley Field" and immediately think "Doublemint." I hear "Wrigley Field" and immediately think "beer."
That last point is worth thinking about. Following last week's post about renaming Wrigley, a reader named Mike noted how appropriate "Old Style Park" would be for Wrigley, and I have to admit, such a move would be genius.