The baseball folks at Fox hope their ratings for major league games heat up
along with the summer weather and division races. The network is drawing
2.0% of U.S. households to MLB telecasts, down from 2.5% at this time last year
. . .
. . . "The difference is being backloaded and frontloaded," said Mike
Mulvihill, Fox's vice president of programming and research. He means that
in 2007 there were more top matchups toward the beginning of the season while in
2008, it's the opposite.
"This year, we've had just one Red Sox-Yankees
game … last year by this time, we'd had three already. Overall last year we had
the Yankees on six times … this year, three times."
I know we all claim to be sick of the Yankees and Sox, but people like to watch them.
A question the article didn't ask is whether both last year's numbers and this year's numbers wouldn't be higher if Fox made even a token attempt to make their broadcasts palatable or, at the very least, unassaulting.